A2 Media coursework.: March 2012

Our Audience Feedback from digipaks and advert suggested that our hip hop genre was being adhered too and ideas fulfilled in our finished design, this audience was just under 30 people in quantity. This was achieved through our Facebook group.

Response to Digipak:

As you can see, the comment related to the questions posed, but gave constructive criticism alongside praising comments like "Really like the font".

Response to Advert:

The immedite response too the question of what genre this advert relates too, shows that we progressed onto the right direction for our music video in it's most conventional form. This is a list of those in our focus group, an audience specifically picked out of our audience feedback group. I had a short interview with one, whose responses left us with far more positives then need for admendment.
Us: Out of our two music videos shown, did the two show enough to convince you a 'rags to riches' idea is feasible?
Audience: I think that both would work well together, like directly against one another. It would show the greater difference if both were sharing the same screen.

Us: Would you honestly consider purchasing our digipak, and if so why?
Audience: I probably would, it is similar to other rap albums. It's good idea though because while rich people are shown off all the time, poor people are not usually given the oppoutunity.

Us: In the music video we are using, 'Danger Zone' - Chiddy Bang. After hearing this song, do you think it suits our idea for a music video?

Audience: Unlike other Chiddy Bang stuff, this song is quite aggressive and i think the idea of a rich guy in a skyscraper shows that well. If you'd have picked nearly any other Chiddy Bang song though i would have flat-out refused.

Us: Finally, how realistic do you think a professional execution of our ideas for a music video is?
Audience: You'll be cool, just need to make sure the main actor gets their on the day.

Feedback such as this really helped us when we uploaded our draft.

This is because our target audience informed us that some of the shots were over-exposed

Therefore we made them darker like this; concluding into our film being improved.

Alongside this, we had a text based conversation with our phones with a member of our target audience. Considering the importance of modern technology like mobile texting etc in media production and distribution to record labels, it is perhaps a more relevant form of communicating with my target audience then through more traditional methods.

Me: Looking at the texts as a whole, do you think there is similarities?

Jack Vaughan: Definitely man, like you can tell you've used the
same buildings and that in your video and advert. And the same
clothes too. Some stuffs different though, and its confusing.

Me: Ok, whats the confusing aspects?

Jack Vaughan: Like the digipak has loads of shots indoors, then
one randomly outside? And like the music videos a bit confusing
at the start, but you do understand it by the end i guess.

Me: What would you do to change that then?

Jack Vaughan: Probably not change things across the different
texts as much, cause you probably will confuse dumb asses.
Like not the stuff in the music video, cause you can see that in
the advert and cover, but like the colours and layout of stuff.

Me: Fair enough, can you still tell what genre they all are?

Jack Vaughan: Yeah, it's hip hop, im cheating cause i know
Chiddy Bang but you can definitively tell what your going for.

: Are you reminded of other artists within the genre?

Jack Vaughan: I can see a lil bit of Drake in that lift shot, and
probably some blue scholars in the way you've done the 'rags'
stuff. I like how its a dream though, adds British humor to it haha

Me: Okay, cheers! Anything else you wanna add? Stuff you'd change?

Jack Vaughan: To be fair, if your gonna add some British humor
to it like ya did, then I would have gone all the way and made
it a bit more comical. Depends what angle to wanted to go for

though, and what your audience was i guess. No worries bro

For the audience research we shown a member of our target audience our music video and my print work. Here is a video recording of an example of our target audience, watching the music video and studying print work then answering a number of questions in relation to them. This qualitative research is critical in understanding how we would alter our work as a result of this feedback. I asked him the following questions.

- what happens in the narrative?

- does the performance look convincing?

- does it remind you of any other music videos or other texts?

- would you like to be friends with the people in the video?

- what genre of music do you think the video is appropriate for?

- if you could change one thing, what would it be?

Obviously our target audience has enjoyed our video. David Morley, says that audiences aren't just passive when consuming media forms of text. Instead, an active role is taken, and based upon the individual themselves, readings can vary within the same social group. The Birmingham Center for Contemporary Cultural Studies concluded that audiences adopt different standpoints in relation to the values expressed within a media text. Also I feel that the overall the audience took the the video well and understood it. Steve Neales theory that audience take pleasure from genre because of 'instances of repetition and difference', as this is video is similar as other videos within the genre , the audience will like it.

A2 Media coursework.

Friday, 2 March 2012

Question 4

Question 3.

Thursday, 1 March 2012