Researching Digipaks.

This is the digipak for the KiD CuDi album 'Man On The Moon: The End Day'. The genre of the music is alternative hip hop, the use of album art is iconic. KiD CuDi's music is very sophomore, it leaves wonder within the listener and creates its own sub-psychedelic genre.

The key elements within this digipak lies solely within the front cover. The image of the KiD CuDi's face blended in the moon is very powerful, it connotes mystery and fascination, reinforcing the alternative genre and the style of the stars image.

 The use of the detail on the album cover is very basic, personally I feel that this amplifies the image to the audience. This is also achieved by the strong contrast between  the red and the blue is very compelling and attracting, this color scheme would separate it from its competition on the selves within a record store. I feel that this primary color scheme is very power and aim to include this within my work. The target audience this CD is aimed at is 16-30 year old's with a different taste of conventional hip hop music.

This this is the album cover to Drake's oncoming Album 'Take Care'. He ruminates on the trade-offs of his rapid ascent and uncomfortable personal history, including family debt and his mother's illness, both of which drove him to chase a career in music, he says. His genre would be described as a mix between and conventonial hip-hop and alternative. 


This album appears that Drake appears draped in gold jewelry and looking bothered, with his head hanging down. Influenced by a created fictional world, describing a love affair with an ambitious stripper who can't quite get out of the life and the hard adjustment to fame. 


This Album cover challenges the convention of the genre by the emotions that Drake is expressing, the majority of the digipaks within this genre are showing the star images as joyful, however here; Drakes head is hanging down. Although the genre is reinforced by the amount of gold and classy environment. This is an idea that I want to incorporated into my own printing work. The font used is very similar to and autograph which also reinforces the concept of fame. The target audience for this album is very generalized as he is such an mainstream artist, this aimed at the majority of 15-30 year olds. 

This is the album cover for the KiD CuDi album 'Man on the Moon II- The legend of Mr Rager'. As like the first one this album is very sophomoric and very unconventional within the hip-hop genre. 


This album shows KiD CuDi slumped of a weathered and worn copy of his album, he's sitting on a wooden stool looking upset. He's dressed in a suit while hunched over a portrait of the cosmos . 

Again, this album cover challenges a conventional album cover within this genre, however the niece target audience would appreciated it's artistry. If you find this the album cover interesting, KiD CuDi's unorthodox style of rap is probably for you. As like the other pieces I have analysed this digipak is very basic, like is to amplifies the connotative of the message within the cover. The main element that attracted me to this digipak is the weathered, crumpled effect. The lighting is high key, focusing on the star and the rest is shadowed, I feel that I'm going to use a similar concept within my own print work.