Movement and blocking

In our music video, coreography and movement will be a reaction from the artist to the lyrics. This is unlike other music videos, where dancers etc are used to illustrate points and our music video research shows that nearly all hip-hop or alternative rap music videos do not use dancers.
Therefore, the matching of lyrics to specific movements from our star peformer are of the highest priority.

"Never take a time out"
These lyrics are in the first verse, and as an example of our technique of Andrew Goodwin's theorys of music videos, we will not be illustrative of the lyrics and instead amplifying. This is shown by how the lyrics do not relate directly with the video. However, their is slight irony in a connection of the artist calling for 'time out', whilst being lazy in the video and clearly taking a break.

"I'm in a major zone"
These lyrics are part of the first verse away from the beginning chorus, and this medium body shot will be used as part of a long take, to then be interjected throughout the rest of the verse by varying shots and locations. This will therefore be a dolly camera, as the artist walks towards the camera before gestures like seen here - in order to gloat his weatlh and success.

"Serious, higher than a nimbus"
Yet another 'riches' shot, the material boasting is highly present in this wide angle shot, and we would use a similar shot in order to show off as many expensive possessions as possible. The lyrics relate to the video here, in that whilst our peformer will smoke a cigar, lyrics will be talking of being high.

"To the penthouse we go"
These lyrics will be illustrated by the video, as a glass lift as seen in this image is available in our filming location straight to the penthouse. This allows us too pull off dramatic mid-range shots and quick cuts to reflect the movement of a rising lift.

"Watch me as I come up from the bottom and ascend the charts"

The first of our 'Rags' examples, this will be a dolly camera where our main peformer walks down the pavement towards the camera. This gesture of pointing towards the sky will be used alongside these lyrics, in reference too the future success of our star's rap.

"Train noise"

At the start of the muisc video, our track contains the noise of public transport in the background. Instead of trying too wait till the perfect shot, we came too the conclusion a close up of our star image will be used as the firstpart of our video's narrative.