Tuesday, 13 December 2011

Research into target audience

Our Audience Feedback from digipaks and advert suggested that our hip hop genre was being adhered too and ideas fulfilled in our finished design, this audience was just under 30 people in quantity.

Response to Digipak:
As you can see, the comment related to the questions posed, but gave constructive criticism alongside praising comments like "Really like the font".

Response to Advert:
The immedite response too the question of what genre this advert relates too, shows that we progressed onto the right direction for our music video in it's most conventional form.

This is a list of those in our focus group, an audience specifically picked out of our audience feedback group. I had a short interview with one, whose responses left us with far more positives then need for admendment.
Us: Out of our two music videos shown, did the two show enough to convince you a 'rags to riches' idea is feasible?
Audience: I think that both would work well together, like directly against one another. It would show the greater difference if both were sharing the same screen.
Us: Would you honestly consider purchasing our digipak, and if so why?
Audience: I probably would, it is similar to other rap albums. It's good idea though because while rich people are shown off all the time, poor people are not usually given the oppoutunity.
Us: In the music video we are using, 'Danger Zone' - Chiddy Bang. After hearing this song, do you think it suits our idea for a music video?
Audience: Unlike other Chiddy Bang stuff, this song is quite aggressive and i think the idea of a rich guy in a skyscraper shows that well. If you'd have picked nearly any other Chiddy Bang song though i would have flat-out refused.
Us: Finally, how realistic do you think a professional execution of our ideas for a music video is?
Audience: You'll be cool, just need to make sure the main actor gets their on the day.

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