I have been reading an article by Mitch Rotten (http://www.quora.com/What-effect-has-YouTube-had-on-music) who has done research on how youtube has changed the way of music. He's focused on the way people access musical content on the site and how stars can be born.
In the early days record companies argued that certain clips infringe copyright therefore wanted to remove them, courts argued that content owners can't indiscriminately issue takedowns claiming infringement without considering the use. Youtube now takes a lean approach to the matter, linking the original content to the orginal artist. In this article research states that '250 high school students at a Grammy event this year how they consumed their music and nearly all of them agreed that YouTube was the easiest way to listen music (not to mention there are many browser plug-ins that let you convert audio in video clips to MP3s).' This could be a growing problem for the music industry.
In the early days record companies argued that certain clips infringe copyright therefore wanted to remove them, courts argued that content owners can't indiscriminately issue takedowns claiming infringement without considering the use. Youtube now takes a lean approach to the matter, linking the original content to the orginal artist. In this article research states that '250 high school students at a Grammy event this year how they consumed their music and nearly all of them agreed that YouTube was the easiest way to listen music (not to mention there are many browser plug-ins that let you convert audio in video clips to MP3s).' This could be a growing problem for the music industry.
Several global superstars who top the billboard charts founded their career on youtube. Youtube birthed the "pseudo video" which is basically a static image or a montage of images to the video components. Such as the one below.
This is a perfect example of a "pseudo video" which is basically a static image over their track.
This track as generated nearly 800,000 views, therefore boosting popularity of the track at the artist. Youtube has a second nature of creating superstars from musical talents, sometimes in the matter of months. Justin Beiber was discovered on youtube and now is the most popular artist in the world at the moment. However such artists as Rebecca Black' paid $4000 to make a professional music video on youtube.
(shown below).
This video has generated more than 170 million views online turning Rebecca a viral megastar, kicking starting a profitable music carear.
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